What is decorative paint? How is it applied and cleaned? Here is everything you need to know, explained with San Deco’s expertise.

Decorative paint adds more than just color to your walls; it creates character, texture, and depth. As one of the strongest elements of modern interior design, decorative paints offer both aesthetics and durability in one step.

In this guide, you will find answers to the most frequently asked questions such as “How is decorative paint applied?”, “How do you clean decorative paint?”, and “Which surfaces is it suitable for?” all with the assurance and expertise of San Deco.

What Is Decorative Paint?

Decorative paint goes beyond traditional wall paints by creating textures, visual effects, and unique finishes.
From pearlescent and metallic touches to concrete, travertine, or velvet-like textures, decorative paint transforms the atmosphere of a space and interacts beautifully with light.

At San Deco, we combine aesthetics with technology to develop long-lasting and sustainable decorative paint solutions.

Our decorative paints are designed to offer:

  • High-quality performance
  • A+ indoor air quality certification
  • Human- and eco-friendly formulas
  • Long-lasting color and texture stability

In short, San Deco decorative paints are not just coatings they are long-term investments that add value and identity to your space.,

How to Apply Decorative Paint

Applying decorative paint requires the right product selection and the correct technique. However, with San Deco’s tutorial videos and DIY-friendly products, anyone can learn the essentials of the application process.

Before You Begin

  • Surface inspection: Repair cracks, holes, or blistering areas.
  • Cleaning & priming: The wall should be clean, dry, and dust-free. Primer is essential for previously painted surfaces.
  • Tool selection: Depending on the effect, you may need a trowel, decorative roller, brush, sponge, or spatula.

During Application

  • Complete the steps before the paint dries to achieve a smooth and homogeneous effect.
  • Mix the product thoroughly for even texture distribution.
  • For textured or patterned finishes, use additional coats or special techniques such as sponging or tamping.

For a flawless, professional finish, you can rely on San Deco Master Applicators or technicians trained by our Design Academy.

How to Clean and Maintain Decorative Paint

Decorative paints are highly durable, yet proper maintenance helps keep them looking as fresh as the first day.

Thanks to San Deco’s high vapor permeability technology, walls can breathe and moisture can escape, preventing long-term damage.

Cleaning Tips

  • Wipe fresh spills with a damp cloth before they dry.
  • For stains, use a microfiber cloth with mild soapy water.
  • Avoid abrasive sponges, harsh chemicals, or strong detergents.
  • Some textured finishes should only be cleaned with a dry cloth test on an unseen area first if unsure.

Each product’s cleaning and maintenance instructions are available on the San Deco website.

Where Can Decorative Paint Be Used?

Decorative paint can be applied both indoors and outdoors, and is ideal for homes, hotels, restaurants, retail spaces and offices. San Deco products help conceal wall imperfections while offering unique textures that define the atmosphere of any environment.

Popular Application Areas

  • Living rooms: Concrete or pearlescent finishes for a modern feel
  • Bedrooms: Soft, velvet-like textures for a cozy ambiance
  • Commercial spaces: Travertine and metallic effects for a premium aesthetic